Coastal Urban Developments -
$84M Pre-Sales Achieved Through Virtual Tours & Hyperlocal SEO
Client: "Harbor Lights" mixed-use development (condos/retail/co-working) in San Diego, targeting empty-nesters (55-70 yrs) and remote professionals
Timeline: 5-months
Pre-Launch Crisis:
"A 2015 website with broken mobile functionality caused 89% bounce rates while competitors controlled 72% of 'luxury San Diego condo' search traffic."
Challenge
Pre-launch website trapped in 2015 design (no mobile optimization)
Zero organic visibility for "luxury waterfront living San Diego"
Competitors dominated paid ads during critical pre-sales phase
Solution
1. Website & SEO Overhaul:
Rebuilt site with Webflow + IDX integration: Added virtual floor plan configurator
Created 14 neighborhood pages targeting long-tails like "Seaport Village condos tax benefits"
Fixed 427 crawl errors + 10x faster load speed (Core Web Vitals 95+)
2. Paid & Social Strategy:
Google LSA Counterstrike: Bid 17% above comps during their weekend open houses;
"Early Access" landing pages → 39% lead conversionInstagram AR Filters feature superimposing harbor views
LinkedIn ABM: Targeted tech executives relocating from Bay Area
3. Ongoing Optimization:
Monthly blogs reports (indexing neighborhood price trends)
Schema markup for property listings + Q&A snippets
Cannibalization Fix: Merged 4 duplicate pages
The Results
"We weaponized virtual tours and tax-benefit SEO to pre-sell $84M—filling 87% of units in 5 months while cutting customer acquisition costs 29% below market."