Case Study

Case Study

Case Study

Coastal Urban Developments -
$84M Pre-Sales Achieved Through Virtual Tours & Hyperlocal SEO

Client: "Harbor Lights" mixed-use development (condos/retail/co-working) in San Diego, targeting empty-nesters (55-70 yrs) and remote professionals
Timeline: 5-months

Pre-Launch Crisis:

"A 2015 website with broken mobile functionality caused 89% bounce rates while competitors controlled 72% of 'luxury San Diego condo' search traffic."

Challenge

Pre-launch website trapped in 2015 design (no mobile optimization)

Zero organic visibility for "luxury waterfront living San Diego"

Competitors dominated paid ads during critical pre-sales phase

Solution

1. Website & SEO Overhaul:

  • Rebuilt site with Webflow + IDX integration: Added virtual floor plan configurator

  • Created 14 neighborhood pages targeting long-tails like "Seaport Village condos tax benefits"

  • Fixed 427 crawl errors + 10x faster load speed (Core Web Vitals 95+)


2. Paid & Social Strategy:

  • Google LSA Counterstrike: Bid 17% above comps during their weekend open houses;
    "Early Access" landing pages → 39% lead conversion

  • Instagram AR Filters feature superimposing harbor views

  • LinkedIn ABM: Targeted tech executives relocating from Bay Area


3. Ongoing Optimization:

  • Monthly blogs reports (indexing neighborhood price trends)

  • Schema markup for property listings + Q&A snippets

  • Cannibalization Fix: Merged 4 duplicate pages

The Results

87%

Pre-sales capacity within 5 months ($84M revenue)

87%

Pre-sales capacity within 5 months ($84M revenue)

87%

Pre-sales capacity within 5 months ($84M revenue)

740%

Organic traffic (1.2k → 10.1k/month)

740%

Organic traffic (1.2k → 10.1k/month)

740%

Organic traffic (1.2k → 10.1k/month)

$38

cost-per-lead (vs. competitor avg. $62)

$38

cost-per-lead (vs. competitor avg. $62)

$38

cost-per-lead (vs. competitor avg. $62)

"We weaponized virtual tours and tax-benefit SEO to pre-sell $84M—filling 87% of units in 5 months while cutting customer acquisition costs 29% below market."

Join Faevorite today and experience a new level of ease and efficiency in growing your business with expert digital marketing and SEO solutions.

© 2024 Faevorite LLC. All rights reserved.

Join Faevorite today and experience a new level of ease and efficiency in growing your business with expert digital marketing and SEO solutions.

© 2024 Faevorite LLC. All rights reserved.

Join Faevorite today and experience a new level of ease and efficiency in growing your business with expert digital marketing and SEO solutions.

© 2024 Faevorite LLC. All rights reserved.