Titan Haulage & Logistics - How I Tripled Lead Generation for a Trucking Company
The Challenge
Client: Titan Haulage & Logistics
Industry: Oversized Freight Transport (US-based, Midwest Region)
Challenge: Low inbound leads, high reliance on outdated referral networks, and poor online visibility.
Titan Haulage specializes in transporting oversized and heavy industrial equipment across state lines. While known for its reliability in regional circles, Titan struggled with digital reach and was missing out on potential contracts from manufacturers and construction firms in new target markets.
Their website was outdated, they weren’t running any paid campaigns, and their organic reach was minimal due to a highly competitive keyword space.
Goals
Increase Qualified Inbound Leads from contractors, manufacturers, and logistics brokers.
Expand Geographical Reach beyond their core service area of Ohio/Indiana into Illinois, Missouri, and Kentucky.
Lower Cost-Per-Lead (CPL) and maximize ad budget efficiency with high-ROI campaigns.
Track Performance with meaningful KPIs like conversion rate, phone calls, form submissions, and quote requests.
The Solution
I developed and deployed a multi-layered Google Ads strategy, focusing on In-Depth Industry & Competitor Research
I audited competitor ad strategies, ad copy, and keyword gaps. Industry-specific terms like “lowboy trailer shipping,” “heavy haul trucking,” and “industrial freight movers” were overlooked by many.
Landing Page Redesign
Designed 3 conversion-optimized landing pages.
Added trust signals: DOT compliance, insurance info, and client testimonials.
Granular PPC Campaign Setup
Campaign Type: Search + Retargeting
Geo-Targeting: Expanded to Midwest industrial hubs
Bid Strategy: Maximize conversions with manual adjustments
Ad Extensions: Callout, structured snippets, call extension, and lead form
A/B Testing & Continuous Optimization
Tested variations of headline styles: urgency (“Need Oversized Hauling Today?”) vs. authority (“Trusted Heavy Freight Haulers Since 2009”)
Paused underperforming keywords and reallocated budget based on highest converting zip codes and times of day
Implemented negative keywords like “jobs,” “DIY hauling,” “truck for sale”
Before/After:
Summary
Titan Haulage went from near-zero digital presence to a scalable, high-ROI Google Ads machine. With conversion tracking, constant A/B testing, and niche keyword strategies, I helped them break through the noise in an under-marketed industry.