Reduced Acquisition Costs by 38%, While Increasing Qualified Lead Volume by 42% — B2B Logistics & Heavy Haul
Client & Industry: National Heavy Haul Broker (Specialized Logistics / High-Value B2B)
The Problem: High Cost Per Lead (CPL) and inconsistent quality from generic B2B advertising. Lead volume was flat and inefficient.
Key Goals:
• Reduce CPL by 25% (Achieved: -38%)
• Increase MQL volume by 30% (Achieved: +42%)
