Spoiler: Paid ads aren’t dead—they’re just smarter now.


The Challenge

A premium wellness center came to us with a problem:

• Organic reach wasn’t cutting it in a crowded local market.

• High-intent clients were slipping through the cracks.

• Brand awareness plateaued despite glowing testimonials.

They needed a strategy to dominate local searches and turn casual browsers into loyal clients.


The Strategy

We built a hyper-targeted paid ads playbook focused on conversions, not just clicks:

1️⃣ Laser-Focused Targeting
→ Who? Local wellness seekers, yoga enthusiasts, and luxury retreat audiences.
→ How? Google Search Ads for terms like “best holistic wellness near me” + Instagram Story ads for under-45 demographics.


2️⃣ Retargeting Magic
→ For website visitors: “Missed your glow-up? 15% off your first session!”
→ For social engagers: Client testimonials + limited-time membership offers.


3️⃣ Data-Driven Relentlessness
→ A/B tested ad creatives weekly (carousels vs. videos vs. testimonials).
→ Pivoted 80% of budget to top-performing campaigns by Month 2.


The Results In 90 days:

✅ 40% increase in bookings from paid ads.
✅ 3X higher conversion rates on retargeting campaigns vs. cold traffic.
✅ 25% of new clients upgraded to memberships within 30 days.


The Big Lesson

Paid ads aren’t about “spray and pray.” They’re about:
🗺️ Precision (right audience, right message)
⏱️ Speed (kill underperformers fast, double down on winners)
💡 Empathy (solve a problem before they know they have it)


Your Turn

Struggling to convert clicks into clients? Let’s chat 👇 I’ll show you how we did it.