Summary

In 90 days, Faevorite moved a small New Zealand retailer from dormant profiles to a daily presence using the Standard package. Profile visits rose 42%, website clicks increased 29%, and booking calls were up 18%. The client achieved measurable ROI within the first three months.

The client and the problem

The client, an independent homewares shop in Christchurch, had excellent products but poor online presence. Their social profiles had not been updated for months and the photos were low quality. Walk-in traffic had dropped and online inquiries were inconsistent. When local customers searched the brand they found old posts and outdated hours, which created a perception problem. The owner wanted a fast, affordable solution to look active and trustworthy without hiring a full marketing team.

The challenge was simple: restore trust signals quickly and show measurable business impact within three months. With a small set of existing assets and permission to conduct a single 90-minute content capture, Faevorite implemented a Standard package trial and ran controlled experiments to identify the highest-impact creative formats.

What we did

The process began with rapid onboarding. Within 48 hours the owner completed a short form, uploaded logos and a handful of product images, and approved a content brief. We outlined a 30-day content calendar and scheduled an on-site hour for additional product shots and short interviews with staff.

Execution steps:

1. Rapid onboarding and asset capture. The form gathered brand voice, product priorities, operating hours, and a few customer stories.

2. 30-day content calendar. We mixed product features, staff spotlights, behind-the-scenes styling tips, and micro-testimonials. Each piece was adapted across five platforms with platform-specific captions and thumbnails.

3. Technical optimization. Images and videos were resized, subtitles added to video, and metadata completed for each platform. We pinned a highlight on Instagram titled New In and updated the shop hours across platforms.

4. Creative experiments. We ran two tests: a split-screen creative showing "before maintenance" versus "after maintenance", and a 30-second testimonial reel featuring a regular customer talking about a favorite product.

   
   

Sample calendar day:

• Morning: Instagram carousel showing three best-selling items with a caption about usage tips.

• Midday: TikTok short showing a 10-second styling hack.

• Evening: LinkedIn post about the local supplier partnership and the shop’s weekend workshop.

  
  

Sample captions:

• Instagram: "New table runner in stock. Perfect for quick winter refresh. Link in bio for stock and hours."

• TikTok: "Style hack: small trays make a big difference. Tap for quick tips and swing by this weekend."

  
  

Results

We tracked performance using platform analytics and simple UTMs. Baseline numbers were taken from the 30 days prior to the campaign. Over the 90-day window we observed the following changes:

• Profile visits: from 1,200 monthly to 1,704 monthly, an increase of 42 percent.

• Website clicks: from 160 monthly to 206 monthly, an increase of 29 percent.

• Direct booking calls and reservation clicks: from 50 monthly to 59 monthly, an increase of 18 percent.

• Video completion rates on Reels and TikTok averaged 48 percent on testimonial content, which outperformed product-only clips.

These improvements were consistent across platforms and aligned with the content cadence. The split-screen experiment also produced a measurable uplift in CTR for paid content where it was used as a creative asset.

Why it worked

Three elements drove the results. First, consistent posting removed the trust barrier. Visitors who previously saw stale content now saw regular, relevant posts. Second, testimonial-style content built social proof. Customers recognized familiar faces and product stories, which reduced purchase anxiety. Third, platform-specific CTAs funneled interested users into conversion paths: Instagram bio links, Facebook direction buttons, and LinkedIn contact links.

The technical fixes were also important. Subtitles and optimized thumbnails increased video completion and engagement. Pinning a New In highlight solved the immediate problem of outdated hours and product visibility.

What the client paid and ROI

The client used the Standard package at $130 per month. Over three months the spend was $390. Comparing the increase in booking calls and website clicks to the estimated lifetime value of customers in the shop, the client recouped the package cost within the first two months based on conservative lifetime value estimates. In other words, for a small investment of $390 the shop achieved higher visibility, more foot traffic, and measurable uplift in bookings.

This case uses anonymized, realistic numbers for illustration. Exact ROI will vary depending on average order value and local demand. We recommend booking links and call tracking for precise attribution in each business.

See the Faevorite sample gallery to view similar before-and-after creatives and request a seven-day content preview. Start with a quick onboarding form and see a content sample within the first week. Link to pricing and signup on the Faevorite services page.